Local Hair Salon Marketing Case Study: Retention, SEO, and Paid Ads
SEO, retention, and paid media strategy for a high-end local hair salon focused on repeat business and predictable growth.
Project overview
Challenge
Cut. artisan. hair. design. delivered a premium in-salon experience, but growth was inconsistent. Client churn, underutilized rebooking, and weak local visibility limited revenue despite strong demand and talented stylists.
Solution
We implemented a client growth system that combined local SEO and Google Business optimization with targeted re-engagement campaigns and paid ads. The strategy emphasized repeat visits, predictable bookings, and clearer performance tracking for the owner and stylists.
Approach
We focused on increasing lifetime value before chasing more new clients by improving local search visibility, strengthening rebooking and retention systems, and aligning paid ads with real business goals instead of vanity metrics.
What we delivered
In productionBefore & After
See the transformation from the old website to our modern design
Results
- Improved client retention and rebooking consistency
- Stronger local search presence and Google Maps visibility
- More predictable monthly revenue from repeat clients
- Clearer insight into marketing performance and client behavior
- Reduced reliance on constant new-client acquisition